You spend a great deal of time getting you art just right.  You can either keep the work and share or sell it.  The ability to sell it is directly related to the number of people who know that you exist, and that know your work exist.

To sell art work, the work has to be good and exposed to as many people as possible.  The more people that know about it, the more likely there will be the sale.  Touchpoint Folios™ helps with increasing your exposure in the community.  The Touchpoint Folios™ subscription program can generate serendipitous encounters with your work.  It is a good accompaniment to your marketing efforts.

A Touch-Point is a hot button for information.  It is the item you most want to touch on in any conversation or presentation.  The Folio is simply a sheet of paper, which contains this important information. The Touchpoint Folio is a subscription to display visual information in a literature style rack with your name and artwork image on the front exposed for an eye catching, stop in your tracks, appeal.

Visibility

The obvious feature of the rack is its immediate visibility. The full frontal folio exposure is good up to 30 feet away.   Individuals walking by have been noticeably attracted to the rack.  They often look and then pause.  At the moment of truth they move toward the piece that attracted them and pull the folio.   Free for the taking, they  hold it for later reference.  This visibility is primary to the design of the rack.  A second more important visibility is the placement of racks at locations where time is available for viewing, opportunities of convenience, i.e. coffee shops, waiting areas, hotels and convention centers.

Scalability

The placement of your Folio in the rack creates the impression of you work. What may be less obvious is the accumulation of individual folios over time. If you maintain a Touchpoint Subscription, you will generate a library of Folios. What may be less obvious is the modular nature of the Folios lend them sell to scalable marketing.  The Touchpoint Folio System is considered scalable because individual folios from different artists can be collected together in one booklet. This makes it useful for events or extended time periods.  The modular nature is perfect for incremental additions by individuals.  Each new fully added to the library for broader marketing efforts. Individuals may want to collect a years worth to create a portfolio of activity at a particular Folio Rack location.

Flexibility

Flexibility in the Touchpoint Folios approach is expressed in its monthly rotation approach.  While not everyone has time to modify the image and text on the Folio, the option exists.   Changing the Folio image and text keeps the impressions fresh with the viewer.  IT also invites those paying attention to stay curios.  This is an opportunity to add spice to your art marketing.  Consider a variety of topics for the entire year to fill out you marketing copy. 

Examples of Topics

• January: Your Bio
• February:  Your genre
• March: Media Challenges
• April:  New Artwork Series
• May: Upcoming Shows
• June:  New Art You Have Experienced
• July:  Favorite Museum
• August:  Piece Specific, What Motivated You
• September:  News
• October:  Season Changes Your Perspective
• November: Piece Specific, What Motivated You
• December: New Artwork Series For New Year

Simplification

Creating new artwork is time consuming so we make it easy.  A new image and text can be uploaded using the Touchpoint Folios™ upload form .  Keeping the prospective Art buyer current with what you are doing can be beneficial to building that relationship.  You can order online and upload your images and even select the rack location during the order process A standard order format is the 3 Months Subscription.  You get 30 folios printed, 3 different sets, over 3 months.  Reprints can  be ordered with out more layout cost.  Because the folio can be adapted to other products and service offerings it makes it simple to leverage effort.  This means individuals can contribute to group efforts to market Art.  It means an efficient way to create and print marketing material specifically aimed at helping Artist promote their art.

Ordering

It is easy to get started.  As an artist you probably already have images of your work.  So what would be required is placing the order and submitting you image and text.  You do not have to submit all your images at once.   You are encouraged to rotate you images and text monthly to churn interest in your activity.