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Folio Anatomy | Print |  E-mail

Folio Anatomy

The Touchpoint Folio program is a subscription program that provides you with visibility in the market and helps sell your art.   Each month you get 30 copies of one double-sided color print cut to 8 ½ by 5 ½ inches.  The print will have an image of your art on the front, and text on the back.  Because this is an inexpensive program, you can change your image and text monthly.  In fact you are encouraged to, because this will capture the imagination of the larger art buying community.

Example Folio Set For Single Artists

 

One rack can display many different works.  This may seem a bit competitive; but if you consider that most art is purchased based upon personal taste; the wider the exposure the more likely the prospective buyer may come to know about your work.

Touchpoint_Folio_rack_display_side
Touchpoint Folios™ Rack Side By Side Displays
 

 Example Front of Folio

Folio Anatomy
Folio Anatomy
 

Required

  • Your Name, Studio Number
  • Artwork Genre
  • Artwork Image
  • Artwork Title
  • Artwork Media

Optional

  • Artwork Dimensions
  • Art Summary Description

Example of Back of Folio

Folio Back Side
Many Options Are Available For Folio Back
 

Marketing And The Back of the Folio

Remember that the folio will extend beyond those who know you.  As more distribution points are set up, people will come across your folios that will read your back text and know you as such for the first time.  This is an opportunity to add spice to your art marketing.  Consider a variety of topics for the entire year to fill out you marketing copy. 

Examples of Topics
  • January: Your Bio
  • February:  Your genre
  • March: Media Challenges
  • April:  New Artwork Series
  • May: Upcoming Shows
  • June:  New Art You Have Experienced
  • July:  Favorite Museum
  • August:  Piece Specific, What Motivated You
  • September:  News
  • October:  Season Changes Your Perspective
  • November: Piece Specific, What Motivated You
  • December: New Artwork Series For New Year

Developing your folios in this way will also provide you with a more complete folio of your work throughout the year.  If you choose to purchase a 12-month complied book of just your folios, a variety of text on the backside will add depth.  It becomes another marketing resource onto itself to expand your public following.

Professional Portrait

more on this later